Core Values

Sunroad Auto's Core Values

Treating our guests with respect


  • We are committed to treating every guest with respect.
  • We value long-term relationships with our customers.
  • We will represent the dealership and brand to deliver the best possible customer experience.
  • We will always practice ethical business principles.

First class quality facility


  • Every facility represents the first class quality of Sun road Enterprises.
  • Every facility is properly equipped to facilitate maximum performance and execution of assigned responsibilities.
  • We will always provide a clean, professional and well-kept facility: Housekeeping is a daily focus.

Treating our employees vendors and customers with respect


  • Every employee, vendor and customer will always be treated with the utmost respect, regardless of title or position.
  • Compensation will be competitive and commensurate with experience, expertise and responsibility.
  • We are committed to employee retention and internal growth.
  • We encourage employees to challenge themselves to reach new heights and promote innovation.

Through competitive performance, we expect to gain and maintain a leading share of the market.