A New Creative Team Named for Infiniti

Deciding on a creative agency is an important decision for any brand. Infiniti recently announced after a grueling search, they have decided upon Crispin Porter + Bogusky as their global advertising agency. Keep reading for more information on what you can expect to see from this newly formulated partnership.

The initial focus for Crispin Porter + Bogusky will be the American, Canadian and Chinese markets and the launch of the all-new Infiniti Q30 premium compact in 2015. The account will be based out of the Boulder, CO office, but they will also set up a global team that will establish regional offices. They will lay strategic plans for Infiniti and also develop new creative work for the brand.

“Crispin Porter + Bogusky has a demonstrated ability launching and nurturing brands and is an excellent match for our mission: elevating Infiniti to be a global premium brand,” said Vincent Gillet, Infiniti Vice President, Global Marketing. “Their strength in leveraging multiple communications channels made them the obvious choice as our marketing partner, and we look forward to their fresh thinking as we continue growing Infiniti’s stature.”

Kearny Mesa Infiniti is excited about this new partnership with Crispin Porter + Bogusky. If you are interested in checking out the current fleet of Infiniti vehicles be sure to swing by our lot. We have sales representatives available to take you out for a test drive or answer any questions you may have about the new or pre-owned luxury Infiniti vehicles. We will show you why we are a great choice when it comes to Infiniti dealerships in the San Diego area. We hope to see you soon!