Growth for the Infiniti Brand

Infiniti is known for its premium luxury vehicles, but they don’t take that for granted. Infiniti is always looking for ways to improve and continue to grow. So recently a group of executives from all over the world were called together to determine what the next steps are for the brand. Keep reading for more information on what you can expect to see from the Infiniti brand over the next few years.

The goal of the growth plan for Infiniti is to “offer product alternatives for a new generation of young-minded premium customers and defy the conventions set by the brands currently dominating the premium segment.” Just in the first six months of 2014 Infiniti has sold a record 101,220 new vehicles. This is up a whopping 30 percent from last year.

To continue to grow, Infiniti knows they need to provide new options. One of the newest vehicles Infiniti is depending on for growth is the Infiniti Q30 Concept. This vehicle started off as a concept that debuted at the Frankfurt Motor Show in 2013. The Infiniti Q30 combines the coupe, hatch and crossover body types – never before seen in the auto world. This vehicle is due to be launched in 2015.

The other vehicle that is huge on the horizon for Infiniti is the 2014 Infiniti Q50. This vehicle premiered at the Detroit Auto Show in January 2014. This vehicle has a striking new design and world-leading technologies like the Direct Adaptive Steering

Kearny Mesa Infiniti looks forward to being a part of the Infiniti brand growth. If you are in the San Diego area looking for an Infiniti vehicle, come visit us! We hope to see you soon.