New Infiniti Design Studio in Beijing

Infiniti has decided to open a new design studio in Beijing, China. This isn’t the first for Infiniti and it won’t be the last. In September, Infiniti opened its first design studio in London. These design studios are going to keep popping up in key markets for Infiniti, following the decision to partner with a new design agency. If you want more information about the logic behind this decision and what you can expect to see come out of this design studio – keep reading!

“China has quickly grown to become the second largest market in the world for Infiniti, so it is essential for us Designers to be even closer to the heart of the market and its pulsating culture,” said Shiro Nakamura, Chief Creative Officer of Infiniti. “We expect to draw many inspirations from Chinese customers’ deep understanding of premium brands and lifestyles, and this will strengthen Infiniti designs even more.”

China is expected to soon be the largest market for Infiniti, so this is a logical decision for the company. Designers want to tap into the Chinese design and bring that to their market brand and designs. You can expect to hear more about what they are working on soon.

Swing by Kearny Mesa Infiniti to check out the fabulous designs that are already being sold worldwide. There are many new and pre-owned luxury Infiniti vehicles to take you pick from. We are a great choice if you are looking for an Infiniti dealership in the San Diego area. So what are you waiting for? Hurry over to our lot and check out the vehicles we have in stock. We hope to see you soon!