Infiniti Introduces The ICAR-X App

Infiniti announced at the end of the July that they would be enhancing their retail experience with some new in-dealership technology. It is called ICAR-X or Infiniti Client Acquisition and Retention Experience and is designed to streamline the process when purchasing a vehicle. This is the first of its kind in the auto world. Keep reading for more information.

Infiniti designed this software tool to cut down on repetition that can be a point of irritation for customers. According to Autotrader and their Dealer Sourcing Study, customer satisfaction is at its highest within the first 90 minutes on the day of purchase. The number declines significantly if it goes beyond 1.5 hours. J.D. Power shows similar results.

So, what will this app do? First it will collect the customer’s info and keep it for 30 days. Then it will gather information about the customer’s preferences; help submit the credit application, review financing and leasing options. Then finally help review features chosen and allow new owners to sign up for available services like the Infiniti Personal Assistant and Infiniti Connection.

“The total amount of time spent during the sales process is a critical driver of client satisfaction,” said Jon Finkel, global director of Infiniti Client Experience. “Infiniti developed ICAR-X to eliminate many of the redundancies and inefficiencies inherent in today’s vehicle purchase process that typically frustrate clients. ICAR-X will lead the way to fundamentally change the car buying and selling process and set a new benchmark in luxury retail client service.”

Kearny Mesa Infiniti is excited about this new technology and looks forward to seeing it at our San Diego area dealership. Swing by our lot any time to check out the new and pre-owned Infiniti vehicles we have for sale. We hope to see you soon!