Infiniti Pays Homage To National Lampoon’s Vacation In New Infiniti QX60 Commercial

What’s summer, without a vacation? That’s a question Infiniti has as well. To appeal to everyone’s summer vacation itch they have created a new campaign paying homage to the classic National Lampoon’s Vacation and its famous scenes. Keep reading for more information on the campaign and what you can expect from it.

The campaign is to promote the 2015 Infiniti QX60 crossover. It is created to emulate the 1983 “National Lampoon’s Vacation” and celebrate the remake that arrives in theatres on July 29^th. The 30-second spot created by CP+B advertising aired nationally on July 9^th. The spot, titled “Vacation”, opens with Ethan Embry loading his family into an Infiniti QX60 to head to Walley World. The classic scene unfolds where Ethan spots a cute blonde in his rearview mirror and keeps pace with her, presumably to show off the sporty abilities of the Infiniti QX60.  The campaign will include digital and social media mediums as well.

“The Infiniti QX60 is the ideal choice for families needing versatility but who also don’t want to sacrifice a thrilling and empowering drive. The ‘Vacation’ scene is so iconic, and we wanted to recreate it through the lens of a modern day family in a luxury SUV,” said Allyson Witherspoon, director of Marketing Communications and Media, Infiniti USA. “We knew we might have struck an interesting cultural moment, but having Christie and Ethan involved really elevated the concept given their history with the movie franchise. It was a pleasure to work with them.”

Kearny Mesa Infiniti encourages you to stop by our San Diego area lot to check out the new and pre-owned Infiniti vehicles we have available for sale. Our vehicles are sure to make your summer vacation memorable! We hope to see you soon.