The Infiniti Virtual Experience At Pebble Beach

A few weeks ago we talked about what Infiniti would be doing at the Pebble Beach automotive week. Well now we have more information! They used a variety of new and innovative technology to bring their vehicles to life. Keep reading to find out more.

Infiniti partnered with TEN: The Enthusiast Network to provide patrons a new virtual reality experience. Participants get the opportunity to not just see, but feel what it is like to be behind the wheel of an Infiniti vehicle. They are calling this experience the “Dream Road”. When you step into this high-technology experience you will get to see what it is like to drive the Infiniti Q60 Concept on roads like Italy’s Stelvio Pass or the Atlantic Ocean road in Norway. To create this experience Infiniti brought CXC Simulations on board. They used professional drivers to reproduce every bump, turn, acceleration, g-force and tilt in the virtual world.

But that’s not it! Patrons also be to see a guided tour of the Infiniti QX30 concept in the “From Pencil to Metal” 3-D space.

“The Pebble Beach Concours is the perfect stage for Infiniti and TEN to showcase the best in automotive style and technology,” said Allyson Witherspoon, director of marketing communications for Infiniti. “This innovative partnership invites the automotive enthusiast at Pebble Beach to transport themselves virtually and in real life with unique Infiniti experiences and celebrate with us the latest vehicles in the Infiniti lineup.”

If you would like to experience the luxury Infiniti vehicles for yourself, swing by Kearny Mesa Infiniti in the San Diego area. There are a number of new and pre-owned Infiniti vehicles available, just ask any of our sales representatives to help you find what you are looking for. We hope to see you soon!